Service Design

Service design overview

Placing users at the forefront

Service design is an approach to planning and implementing services which are focused on delivering value to the end user and business. This framework helps map all the essential elements of a customer journey and uncover problems and opportunities even beyond IT-related considerations. It helps you leverage technology to find the right solution and create value by optimising processes and artefacts. 

Enhanced service experiences

The benefits of service design

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  Better cooperation

  Service design aims to create the most value by bringing together the right people and fostering collaboration. We ensure all viewpoints are taken into account, all parties aligned, and any grey areas uncovered and addressed.

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  Broader perspective & project scope

  When you look at the bigger picture of your project, you notice all the elements that contribute to its success. It will help you get more accurate estimates, a better understanding of costs, and improved efficiency.  

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  Additional value

  By expanding your perspective, you’ll be able to discover new opportunities and solve problems more efficiently. Moreover, you’ll be able to replicate the approach in other parts of your organisation as well. 

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  Improved customer satisfaction

  In the service design approach, every step of the project is centred on the customer. With a service organised around the user and their needs, your customer satisfaction levels will improve substantially.

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  Increased stakeholder buy-in

  All stakeholders are actively engaged in the project, so they understand the goal and the value it will bring to them. They are thus more inclined to support your efforts, which accelerates project delivery.

Our approach

How we help you design the best service

Mapping

We use our service design expertise to ensure you gather and map all of the resources you need to successfully run your project. Our experts will prepare the discovery phase and do thorough research before it begins.

Workshops

We’ll conduct workshops with the right participants. Your stakeholders will have various perspectives and goals, therefore, we’ll help you bring everyone together and align your organisation’s knowledge.

Decision-making

With our support, you’ll be able to decide on the best approach to tackle your challenges. Our experts are there to support you at every step of the project to empower you to take charge and decide on the course of action that is best for you and your end users.

Ideation

We’ll facilitate the ideation process to help you come up with a solution that addresses your users’ needs. Our service design experts offer comprehensive support so that your business representatives can actively co-create the solution with the technical team. We provide a wide range of service design tools, such as business models, value proposition canvas, storyboards, wireframes, interactive prototypes, and more.

Summary report

To finalise our engagement, we’ll summarise the work and present you with our conclusions and recommendations. You’ll be equipped with valuable knowledge that can help you transform your processes and services.

Why Objectivity?

End-to-end service design

At Objectivity, we approach service design holistically thanks to our comprehensive software development and IT service expertise. Our service design specialists draw from their extensive project experience to help you understand your problem beyond its technical aspects.

Our multidisciplinary teams look at your challenges from different angles but cooperate closely and within the same context. As such, you won’t have to translate your business perspective to technical experts — our service designers ensure everyone has a clear understanding of each other’s goals.

Throughout the engagement, we also work closely with you and your stakeholders — we keep everyone informed and involved to make sure your users can take advantage of the combination of unique points of view and technical excellence.