Product Design

Methodology

Involvement at every stage of the product lifecycle

Product design solves problems confined to a single product or touchpoints between the product and the user. Digital designers are involved at every stage of a digital product’s development process. They ensure all application aspects are polished and perfected and that the developed solution reflects project requirements and your strategic business goals.

Objectivity covers every aspect of product design — starting with diagnosing the problem, conducting user and market research, engaging in-house experts from other areas (i.e. IT Consultants, Business Analysts, Technical Architects, Project Managers, Developers), through to delivering market-ready digital products for mobile, web, and tablet.

The benefits of product design

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  Superior user experience

  Reduce the chances of user errors occurring with an easily comprehensible, intuitive, and eye-catching digital product with a low cognitive load.

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  Customisable features

  Interactive and fit-for-purpose digital products provide tailor-made user experience, personalisation, and exceptional convenience.

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  Productivity gains

  Creating aesthetic, engaging, and easy-to-use digital products will help you increase efficiency and gain a competitive market advantage.

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Our approach to Product Design

Product design services

End-to-end process – from discovery to validation

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  Understand business goals

  We create products in line with our company’s Win-Win philosophy, which is why we work with business stakeholders to identify their pain points and needs. Doing so helps us to create digital products that meet the objectives of your organisation.

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  Identify customer needs

  At Objectivity, we keep up with market trends and employ tried-and-tested data analytics tools in order to better understand customer demands and future growth opportunities. We study end user behaviour to increase your customer satisfaction.

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  Use our market expertise

  The market is a living organism and in order to design the right product, it’s crucial to stay up-to-date with its changes. Keeping up with market demands, we follow trends, browse inspirations, and conduct competitor analyses.

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  Discover opportunities

  Discovery will help you decide if you should move forward with your initial ideas. This phase of the design process serves to uncover as many insights and key requirements as possible to help create a vision of what the final product could encompass.

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  Prototype the solution

  We employ modern prototyping tools that allow us to build prototypes that look and behave like real applications. You’ll be able to try out your prospective solution with low-fidelity and high-fidelity mock-ups, style guides, and interactive prototypes.

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  Evaluate your product

  We make sure to test the solution with your end users to collect their feedback. This helps the design and development teams to validate the effectiveness and impact of the digital product they’ve created. They are then able to iterate and improve, as needed.

Selected Clients