Mobile

Mobile is at the heart of the digital world. Consumers now expect immediate, simple and seamless access to their content on their mobile phones and tablets, wherever they are.

Mobile solutions are widely used in business, consumer and social contexts. Increasingly, in consumer and social solutions, businesses actually start their business case and design with their mobile channel and in a growing number of cases, mobile is now the only channel developed.

Our expertise

What is important in the mobile world

  1. Simple interface

    Mobile interfaces are necessarily simple owing to the screen sizes available, especially on a phone. UX design is pivotal to ensure that double entry is eliminated and everything is available and in the right place for ease of operation.

  2. Back-end considerations

    The back-end design and processing, data management, security requirements and ongoing support and maintenance all need to be fully understood before the full cost of ownership and return on investment can be determined.

  3. Personalising the experience

    Content must be relevant to your targeted users at all times; it is possible to detect a user’s location and to trigger a personalised response and it is also possible with cognitive services to anticipate a user’s needs.

  4. Easier communication

    Mobile applications can enable instant communication on the go – whether business to consumer, business to employee, employee to employee or business to business. Ideal for mobile workforces or geographically dispersed employees.

How we do it

Ensuring the best user experience

We start our engagement by working with you to get a thorough understanding of you and your needs. Our analysts assess the needs of a cross section of stakeholders from the business and end users of the proposed solution. We provide feedback to confirm our findings as we go.

Then our UX experts develop paper prototypes and test them with representative users. These are then mocked up onto target types so you can see what the end result will look like and confirm the functionality is delivering what you need.

Next, we prepare interactive low-fidelity mock-ups using Axure or a similar product. This helps us confirm and refine the design, and we learn how to best support the end user’s tasks and needs. Once we’ve got the design and functionality agreed, it’s time for our graphic designers to take the mock-ups and turn them into something beautiful!

Ensuring the best user experience
How we do it

Ensuring the best usability

We then move into testing mode. Following testing within Objectivity, users are handed the app to test in a near-complete form. Feedback gained from this activity enables us to make the final refinements to the mobile app design.

We provide solutions for iOS, Android and Windows devices and will agree with you whether you prefer native OS code or a hybrid solution and what the pros and cons of each are for your requirements. Security is at the forefront of our minds – we are ISO27001 certified and all work is delivered to these standards. We have a portfolio of our work which showcases the type of solutions we can deliver including mapping, navigation and location dependent content. Our team can demonstrate our capability to bring your ideas to life.

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