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Innovation in Healthcare: How Greater Manchester Is Shaping the Future of Care

Discover how a convenient digital platform supports midwives and pregnant persons in delivering a healthy baby.

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On-demand webinar


Health Innovation Manchester (HInM) has worked with Greater Manchester Health and Social Care (GMHSC) Partnership and Objectivity Ltd., to develop a digital platform to support the Smokefree Pregnancy programme.

It is being used across Greater Manchester to enable the programme to standardise the collection of data, see the impact of the programme, and identify opportunities to make improvements.

Discover how introducing digital transformation in your organisation can help you see a range of benefits.

During the webinar, you’ll learn how Greater Manchester:

  • Leveraged digital solutions and an innovation model to address a social care issue
  • Implemented a pioneering Smokefree Pregnancy digital platform
  • Improved the quality of care by enabling midwives to help pregnant persons to quit smoking
  • Reduced costs and achieved productivity gains which have been invested back into care


Welcome & Introduction

“Doing Things Differently in Greater Manchester”, Jane Coyne

“Greater Manchester Smokefree Pregnancy Platform”, Guy Lucchi



Our experts

Guy Lucchi

Guy Lucchi

Digital Innovation Director, Health Innovation Manchester

Guy Lucchi joined Health Innovation Manchester’s executive team in June 2019 as Digital Innovation Director and is responsible for leading the organisation’s digital transformation programme. Guy is a highly experienced digital leader with a proven track record in shaping and delivering large and complex digital health strategies and transformation programmes. Guy is a passionate believer that technology has a fundamental role to play in helping transform outcomes of patients and citizens by enabling integration of wellness, health, social care and life sciences services. A highly proactive and result driven individual, with a broad and deep understanding of healthcare and digital technologies, Guy excels at managing relationships at all levels from board room to technical experts. A creative thinker that leads from the front, with an infectious passion to devise and deliver innovative solutions. Born and bred in Manchester, Guy attended the University in Salford and has been instrumental in shaping and delivering many of the digital platforms currently in use across the Manchester healthcare system today.

Jane Coyne Healthcare Innovation

Jane Coyne

Strategic Lead for Making Smoking History and Smokefree Pregnancy, Greater Manchester Health and Social Care (GMHSC) Partnership

Jane Coyne is a senior midwife and Strategic Lead for Making Smoking History and Smokefree Pregnancy programmes for the Greater Manchester Health and Social Care Partnership and has managed the Greater Manchester Smokefree Pregnancy programme since April 2018. Jane has been responsible for implementing and embedding this complex programme that is pioneering in its work, taking a system-wide approach in the implementation of NICE guidance through the babyClear model. The Greater Manchester approach combines this with an incentive scheme which aims to introduce a new data set to capture programme outcomes. Jane has been influential in adapting the programme to ensure its sustained delivery throughout the pandemic. Jane is passionate about ensuring Element 1 of the Savings Babies Lives Bundle is fully embedded to reduce the number of people who smoke during pregnancy. Her goal is for Greater Manchester to reach the national ambition of reducing the percentage who are Smoking at the Time of Delivery to 6% or less by 2022. Prior to leading on the Smokefree Pregnancy Programme, Jane worked for Bolton NHS Foundation Trust for over 18 years. When Jane isn’t working you will find her on the side-line of the football pitch supporting her son or walking the dog.

Andrea Robertson Healthcare Innovation

Andrea Robertson

Specialist Smokefree Pregnancy Midwife, The Northern Care Alliance NHS

Andi Robertson is a specialist midwife who has been leading the implementation of the Greater Manchester Smokefree pregnancy programme for her local trust, the Northern Care Alliance NHS for the last 2 years. Andi is the heart of a maternity-led stop smoking team delivering a system-wide intervention to ensure those who are smoking when they come to pregnancy are supported to quit. Andi has embraced the challenges faced by the pandemic ensuring the service has remained fully functional, including the introduction of virtual support and the use of individual carbon monoxide monitoring. Andi has been a pivotal part of the team co-designing the newly embedded GM system wide stop smoking platform of maternity services, ensuring this was fit for purpose and easy to use for all. Andi and the team remain clear that they wish to reach the national ambition to reduce the prevalence in smoking in pregnancy to 6% or less before the rest of England.

Deepak Bangarpet Healthcare

Deepak Bangarpet

Client Principal, Objectivity Ltd.

Client Principal at Objectivity, with more than 20 years’ experience in creating strategic partnerships across Healthcare, Retail, Finance, Public Sector, and Manufacturing sectors. Deepak has owned all aspects of P&L and has directly managed local, nearshore, and offshore centres. Deepak is recognised as a trusted advisor by his clients; he is passionate about creating digital transformation strategies and technology solutions to deliver business value, achieving win-win outcomes. Deepak's involvement in several solutions delivered during the pandemic for both Healthcare and Public Sector clients has further convinced him of the vital role digital solutions can play in these domains.

Nigel Lomas Healthcare Innovation

Nigel Lomas

Public Sector Lead, Objectivity Ltd.

Specialising in Healthcare, Nigel has over 30 years' experience in helping the public sector to adopt technology innovations and improve efficiencies with the priority aims of the citizen experience, improving healthcare and getting value for money. Nigel’s experience in health and social care has been with many technologies' including software, hardware, IoT, data analytics and consultancy.

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