Online and offline retail
Today, retailers need to efficiently manage their store operations both online and offline to win customers and boost revenue. Meeting changing customer expectations requires introducing excellent service, optimising inventory management and order fulfilment, and leveraging the potential of customer data.
The effective application of technology will help you improve customer experience and future-proof your store operations so you can thrive in the competitive market.
The benefits of optimised retail store operations
Leverage technology to gain a competitive edge
Explore automation possibilities to drive efficiencies across your processes. Simplify store and company-level communication with technology that allows for improved connectivity and information sharing.
Transform your inventory management with efficient systems that will help you keep track of your stock levels. Use customer data to drive your decisions and optimise your processes to respond to customer needs.
Enhanced customer satisfaction
Simplify your customer service operations and quickly respond to feedback with modern customer service solutions. Equip colleagues on the shop floor with tools that will help them offer the best service to your customers.
Objectivity’s retail store operations services
Bespoke solutions for retailers
Implement customer service wrappers to optimise your retail store operations and allow your customers to reach you via any means they choose (email, phone, or social media). Simplifying the process by introducing intuitive tools will help you train contingent employees faster and better prepare for peak-season sales. In your stores, leverage convenient options, such as mobile payments, self-service checkouts, chatbots, and interactive devices to further drive customer satisfaction.
Digitise task management to drive your store’s regulatory compliance and ensure security. Modern communication tools will help you swiftly share information on any updates, changes, promotions, actions, or product withdrawals. Boost your store efficiency with automatic replenishment and workflow management systems as well as shift planning tools to make the best use of your staff’s time.
Instead of relying on manual updates and estimates, leverage inventory management software with real-time tracking and reporting capabilities to gain full visibility of your stock levels at any time and place. Real-time inventory management will help you enhance your click-and-collect services and keep your customers satisfied with accurate availability information.
Improve your business performance with technology-enabled strategies for pricing and promotions. Advanced data analytics will allow you to understand customer behaviour and better inform your promotion decisions. Artificial intelligence and machine learning can help you predict your customers’ reactions to price changes and forecast sales. Leverage data in your retail store operations to personalise your service and boost loyalty with a tailored offer.
Utilise data analytics and business intelligence tools to analyse store data and trends to merge operations when needed and open stores in the most profitable locations. Efficient Customer Relationship Management (CRM) systems will help you analyse your customers’ purchase history and behaviour and use the information to better manage your assortment and pricing.
What distinguishes Objectivity
Understanding retailers’ needs
At Objectivity, we’ve been partnering with retailers for over thirty years, which helped us gain a thorough understanding of your pain points and success drivers. This domain expertise combined with our vast technical capabilities allows us to deliver an end-to-end service to help you optimise retail store operations and costs, boost customer loyalty, and accommodate new opportunities and growth.
As Primark started to expand at pace, the company began expanding its technology portfolio to help ensure that their operations remained lean and seamless. When developing new systems, Primark chose to invest in a long-term partnership with Objectivity.
Primark stores rely on their ability to have the right stock—at the right place and at the right time. Objectivity provides 24/7 support and maintenance services to ensure the correct functioning of Primark’s business critical back-office systems.
Morrisons, one of the leading supermarket chains in the United Kingdom, needed to create new clubs for members of their loyalty programme, granting access to special offers and discounts for key workers in the Healthcare and Education sectors. The two new features were each delivered in just one month thanks to Objectivity's knowledge of the client's business and DevOps capabilities.
The premium spirits company, Edrington, needed a strong technology partner to support business growth. Objectivity helped them achieve their goals by delivering and supporting multiple crucial systems.
The Client, a chain of grocery supermarkets, needed a digital solution to streamline their shelf edge labelling processes. Objectivity delivered a comprehensive system encompassing a mobile application, backend services, and a website dashboard, all of which automated manual work and reduced the number of price discrepancies between shelves and tills.
Director of Retail Services
As the Director of Retail Services, it is my role to ensure we provide the very best solutions and create value for you, your customers and employees. I have always been an advocate of removing complexity using technology as an enabler for change. Our values, focus on quality, and win-win philosophy have enabled us to win and maintain long lasting trusted relationships with our retail, hospitality and leisure partners.