Retail Store Operations Online & Offline

Operational excellence

Online and offline retail

Today, retailers need to efficiently manage their store operations both online and offline to win customers and boost revenue. Meeting changing customer expectations requires introducing excellent service, optimising inventory management and order fulfilment, and leveraging the potential of customer data.

The effective application of technology will help you improve customer experience and future-proof your store operations so you can thrive in the competitive market.

The benefits of optimised retail store operations

Leverage technology to gain a competitive edge 

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  Streamlined operations

  Explore automation possibilities to drive efficiencies across your processes. Simplify store and company-level communication with technology that allows for improved connectivity and information sharing. 

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  Improved efficiency

  Transform your inventory management with efficient systems that will help you keep track of your stock levels. Use customer data to drive your decisions and optimise your processes to respond to customer needs. 

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  Enhanced customer satisfaction

  Simplify your customer service operations and quickly respond to feedback with modern customer service solutions. Equip colleagues on the shop floor with tools that will help them offer the best service to your customers.

Objectivity’s retail store operations services

Bespoke solutions for retailers

Customer service solutions

Implement customer service wrappers to optimise your retail store operations and allow your customers to reach you via any means they choose (email, phone, or social media). Simplifying the process by introducing intuitive tools will help you train contingent employees faster and better prepare for peak-season sales. In your stores, leverage convenient options, such as mobile payments, self-service checkouts, chatbots, and interactive devices to further drive customer satisfaction.  

Store efficiency and compliance

Digitise task management to drive your store’s regulatory compliance and ensure security. Modern communication tools will help you swiftly share information on any updates, changes, promotions, actions, or product withdrawals. Boost your store efficiency with automatic replenishment and workflow management systems as well as shift planning tools to make the best use of your staff’s time. 

Real-time inventory and order fulfilment

Instead of relying on manual updates and estimates, leverage inventory management software with real-time tracking and reporting capabilities to gain full visibility of your stock levels at any time and place. Real-time inventory management will help you enhance your click-and-collect services and keep your customers satisfied with accurate availability information. 

Loyalty, price, and promotion optimisation

Improve your business performance with technology-enabled strategies for pricing and promotions. Advanced data analytics will allow you to understand customer behaviour and better inform your promotion decisions. Artificial intelligence and machine learning can help you predict your customers’ reactions to price changes and forecast sales. Leverage data in your retail store operations to personalise your service and boost loyalty with a tailored offer. 

Store-ranging and assortment planning

Utilise data analytics and business intelligence tools to analyse store data and trends to merge operations when needed and open stores in the most profitable locations. Efficient Customer Relationship Management (CRM) systems will help you analyse your customers’ purchase history and behaviour and use the information to better manage your assortment and pricing. 

What distinguishes Objectivity 

Understanding retailers’ needs

At Objectivity, we’ve been partnering with retailers for over thirty years, which helped us gain a thorough understanding of your pain points and success drivers. This domain expertise combined with our vast technical capabilities allows us to deliver an end-to-end service to help you optimise retail store operations and costs, boost customer loyalty, and accommodate new opportunities and growth.