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Research and ideation workshops

Brainwork: research and ideation workshop for social good is an event we hosted for our CSR beneficiaries. The idea was to bring a group of creatives under one roof and let them do what they’re best at – research and innovate.

Case Study Research And Ideation Workshops 800X400 (1)
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Brainwork 130 130

Brainwork

We invited representatives of two NGO’s to take part in the event: • The ecological association Natura i Człowiek (Nature and Human), whose activity focuses on pollinators, • Przystanek Rodzina (Family Safe Haven), which provides social assistance to children who are in foster care and to their families.

Business problem

The challenge

Objectivity is engaged in various corporate social responsibility activities, and our relations with different NGOs have taught us that people working in those organizations are often very busy with their everyday work. We also know that they appreciate know-how and consultancy to address management of their structures, identification of business opportunities, innovation etc. With this awareness and with experience in organizing design workshops focused on providing IT solutions for NGOs, we set out to find a framework for a consultancy event that would provide value for our NGO partners.

 

What we did

Our action

Preparations for the workshops took several weeks. We analysed previous undertakings done in concert with our clients and NGOs in order to find the perfect workshop formula. After several iterations of brainstorming sessions where we discusses the advantages and disadvantages of various approaches, we settled on a very open formula. We matched User Experience, marketing, business, and product professionals with representatives of our beneficiaries to create teams working on topics they selected. Participants were divided into six groups given the freedom of selecting the issue they wanted to tackle. We didn’t impose any particular process on them, but we suggested an approach under which the teams would first do research in order to find out more about the NGOs problems, then dive into the creative fun. The lack of a strictly defined agenda gave the teams freedom to iterate on research and ideation sessions in loops. This afforded them the chance to revisit their ideas and improve them in an iterative manner. The main goal of Brainwork was to deliver turnkey solutions ready to be implemented immediately after the workshop. We wanted to deliver real value, which was reflected in the three principles we asked to be followed during the workshop:

  • You are free to create any solution you want in consultation with the NGO representatives
  • We’re not designing software solutions
  • Any solution created must be easy for an NGO to implement without further support from you
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The workshop with Objectivity was a great chance for us to gain new, exciting experiences. We met people working in different fields, which gave us a new perspective on the development of our organisation. New know-how has been acquired, and we received inspiration to act in areas which were previously out of our reach, or at least which we thought were. Thank you for giving us the opportunity for continuous development.

Aneta Sikora

Nature and Human

Team Leader UX Specialist

Dorota Nowoświęcka

We create custom-tailored software solutions to enable you to meet your business growth objectives. Start your project with Objectivity today to be ready for the digital world of tomorrow.

Dnowoswiecka