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High performance platform

The project’s objective was to not only meet Ascentric’s particular business need, but to build a delivery framework that would define efficient processes and collaboration methods.

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Case Study Ascentric High Performance Platform 800X400


Ascentric is a trading brand of Investment Funds Direct Limited (IFDL) a company authorised and regulated by the Financial Services Authority and based in Bath, Somerset. Investment Funds Direct Limited supplies investment administration services, execution only investment dealing, custody services and a wrap platform service through a web-based investment platform. It provides ‘White Label’ versions of the Ascentric wrap platform to selected third parties.

Industry Finance
Technology Microsoft .NET, SQL Server, Knockout JS, NCache, NServiceBus

Key Achievements

  • Expedited improvement of the IFDL dealing process
  • A high-performing solution delivered with a combination of advanced technologies
  • An agile delivery process established to optimise future projects

The challenge

Business Need

Dealing is an application used to support dealers during placement of deals with the market makers. The volume of transactions generated by the Ascentric wrap platform requires the Dealing application to meet high performance and scalability requirements. The system groups orders based on a number of rules, which increases efficiency and can lead to negotiation of a better deal for the end client. IFDL’s legacy Dealing application could not handle a growing order volume fast enough, and it was not possible to tune or refactor the old system to increase the performance. Low performance of the legacy application caused a risk of delays in placing orders in the market which might result in not meeting the pre-agreed SLA. As a mitigation of this risk IFDL decided to replace the Dealing system with a new module, implemented by Objectivity.

The solution

Project Details

Objectivity started the Dealing project, which was the first pilot endeavour with IFDL. Its objective was not only to meet the particular business need but to build a delivery framework that would define processes and collaboration methods for a larger programme which Objectivity and IFDL started later and which spanned far beyond the Dealing project. We have adopted an Agile approach based on Scrum and extended it in order to introduce a governance layer, processes related to initiating a project and a transition phase. The main objective of using the Agile approach was to avoid a heavyweight upfront requirements gathering process and allow on-time software delivery according to the most up to date business needs.

In the first two sprints (each 3 weeks long), project impediments caused a slow start. However, a good close relationship between the two businesses enabled these issues to be resolved successfully without additional cost or delay. With good planning, the release went very smoothly and the quality of the deliverable resulted in no live code issues.

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Ascentric has embarked upon a complex and wholesale transformation initiative to modernise their core back office and front office systems. We needed additional specialist skills to enhance our in-house resources and we chose Objectivity. They worked alongside our internal team and quickly established confidence and strong working relationships. This positively reinforced our expectations of nearshore outsourcing. I have been most impressed with the very high technical quality and the “Can Do” attitude of the Objectivity team. They also contributed to the development of a successful technical architecture.

Thomas Coombs

Head of Architecture Ascentric

The results

Business Benefits

The project resulted in a very successful delivery, which was very positively welcomed by IFDL. After 1 year from the live release date, the system is still positively perceived by the end-users. All the business objectives of the project have been met.

Key achievements

  1. We have delivered a successful improvement in the IFDL dealing process to a tight timescale.
  2. We have built a high performance solution using .NET MVC, Orchard CMS platform, WCF Services and SQL Server technologies.
  3. We have established an Agile delivery process for future projects done by Objectivity and IFDL.


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