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Introducing new structure of Guilds and Tribes

Business

Jul 18, 2018 - 2 minutes read

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Objectivity Innovative leader in technologies

Our specialty is designing, delivering, and supporting IT solutions to help our clients succeed. We have an ethical framework that underpins everything we do. Our underlying philosophy is that every client engagement should result in a Win-Win and this is supported by our four values: People, Integrity, Excellence, and Agility. Our clients are at the heart of our business and we are proud to form long-lasting working relationships, the longest of which is 29 years. Our goal is to continue to grow our business whilst remaining true to the ethical framework and values on which we are founded.

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Rapid growth can also pose challenges - an organisation can lose its values when a radical shift is needed.

How to keep our culture when growing rapidly?

This is a question we’ve been asking ourselves for a long time. After Dan North’s visit and some long discussions, which has resulted in a new structure called Guilds and Tribes, we think we have found the answer.


In short, Guilds are our teams of specialists while Tribes are our clients. This new structure helps us keep close collaboration and communication, knowledge sharing, and quick decision making when faced with rapid growth.

Agile organisation for delivering value

We base our organisation on Agile because it allows us to respond quickly to our Client’s needs and stay flexible. But being deep in the project life, we can forget why we chose to go with the Guilds and Tribes structure, not some other. Take Tribes for example. In a day-to-day work, we know they are dedicated to each of our Clients. They group many people of various specialisations delivering a number of projects, under one umbrella – a specific customer. Simple. But what is missing is the real value our Clients get from our Tribes.

Why Tribes are good for you?

Meeting with one of our Clients, we were reminded why Tribes are a perfect structure from the customer’s perspective:
  • Tribes are tightly aligned to the Client’s business. They hold Client’s context no matter how many projects are online, and how many people migrate through the Tribe.
  • Since the business context is preserved within the Tribe, projects are started and completed quicker than they would be otherwise. The Tribe understands your business, your software landscape, constraints, internal structure, and who’s who.
  • Communication is much more effective. Communicating with a Tribe that has delivered with you a couple of projects. You speak a similar language, and with every workshop and call the understanding grows.
  • The Tribe can act as a consultant. Since they both know your business and are somewhat on the outside, they can advise and point out improvements that would be difficult to spot from a different vantage point.
So, the lesson is: work with Tribes. As specialists in their domain, they are effective and helpful. Working with us, you can be sure we will set up an environment that puts your interest first and preserves our focus on helping you to grow.

If you want to find out more about our agile structure, feel free to contact us.

Data Driven Organisation Blog Ebook 416X300
Objectivity Innovative leader in technologies

Our specialty is designing, delivering, and supporting IT solutions to help our clients succeed. We have an ethical framework that underpins everything we do. Our underlying philosophy is that every client engagement should result in a Win-Win and this is supported by our four values: People, Integrity, Excellence, and Agility. Our clients are at the heart of our business and we are proud to form long-lasting working relationships, the longest of which is 29 years. Our goal is to continue to grow our business whilst remaining true to the ethical framework and values on which we are founded.

See all Objectivity's posts

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