Blog

Małgorzata Caban Senior Content Marketing Specialist

At Objectivity, we have a people-oriented philosophy — one of our core values is People. We take pride in the fact that our company is made up of talented and motivated specialists from many different fields. We offer them an inclusive work environment, a range of professional development opportunities, and the support they need to achieve their goals. ...

Conrad Digan Independent Consultant

Plato’s words “Our need will be the real creator” neatly describe the acceleration of the retail evolution that has taken place in the past 12 months. As the fear of catching COVID-19 was reinforced by rules imposing restrictions, the retail/customer model was jolted forward. Retailers who were struggling pre-pandemic folded, those that were trading reasonably either pivoted promptly or dropped into the at-risk category. ...

Melania Sulak Content Marketing Manager

With today’s nearly boundless list of consumer touchpoints, it’s no surprise that shoppers learn about products via many different platforms, such as Google, social media, or websites. Modern shopping is about so much more than the brick-and-mortar experience...

Grzegorz Strzelecki Chief Technology Officer

I’ve been in this business since 2005 and, over the years, I’ve seen many IT leaders struggle to decide whether they’d like to address their business needs with a product or custom-written software...

Beata Winczaszek Quality Expert, Personal Data Protection

It’s already over two years after GDPR’s implementation, and there's still plenty of work to be done on privacy and data protection awareness. That’s why any occasion is worth using to discuss and explain GDPR. I believe that 28 January — the Data Protection Day is just one of those occasions. As in previous years, we celebrate the Data Protection Day at Objectivity, giving our colleagues an opportunity to ask questions, and to talk about privacy...

Paweł Krawczyk Chapter Leader & Senior Software Developer

Industry-specific acronyms can often have multiple meanings, and sometimes Wikipedia isn’t enough to decipher them. Shorthand only works, if everyone is on the same page. Otherwise, you’re just creating more chaos and unnecessary back-and-forth discussions. And in retail, there’s no time to waste...