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With the highest execution ability and completeness of vision, Power BI is celebrated as one of the leaders in the business intelligence (BI) field according to Gartner’s 2022 analysis of available BI solutions — for the 4th year running. It has a long list of strengths and represents more than a third of the market share in a growing market. Yet, despite the recognition and wide-scale adoption, there are still some aspects where Power BI is lacking — the most impactful of which is the difficulty of working with other Power BI developers on a single report...

Consumers have grown accustomed to the increasingly personalised experience offered by retailers. Generic messaging and offers are simply not enough anymore, as a result of the raised customer expectations. Retailers need to engage in artificial intelligence (AI) driven personalisation to produce the most relevant and timely communications and special offers for their customers. ...

In my first projects, sharing Power BI content with end users was simple — I created reports and added access to a particular report or workspace by individual work emails. With time, one report became many reports, and it was necessary to change the distribution method to apps. This essentially allowed me to share multiple reports in one go, without having to grant users access to the workspace — a complete game changer for me at the time...

As customer centricity is taking over business strategies worldwide, the DevOps approach often becomes the answer to the need for meeting evolving customer expectations in an increasingly competitive market. Gartner defines DevOps as a highly collaborative, cross-discipline approach that focuses on the optimisation of value delivery, cost, and risk on behalf of the customer across the entire software product value stream. Essentially, by bringing together software development and operations, DevOps offers organisations the ability to deliver better quality and shorten release cycles to gain a competitive edge...

As the decision-making processes continue to become increasingly data-driven, organisations seek new ways of leveraging data to support their business. One of these options is the implementation of a digital twin — a detailed, virtual model of an object based on real-life data. Building it requires IoT sensors, strong data and analytics, and integration tools, which all contribute to the authenticity and usefulness of the model...

Power BI at its core is a tool to improve and facilitate. It can help drive decisions with structured analytics or serve as a knowledge base of the latest data. As a consultant working on Power BI projects, I notice a common obstacle to a smooth development process. It’s the lack of architectural definitions during the planning phase, which may result in having to restructure the report or data model at later stages of the development...