Creating a new medium for one’s image is a challenging task, especially when one of the main goals is working closely with the end-users and stakeholders. We have begun the process with a series of workshops to gather expectations and needs. An information architecture and website’s workflow were created. Then, the design team could create sketches and mock-ups, that were a basis for our global design. To save our internal capacity to keep helping our clients, we have decided to partner with an outside organisation to deliver our ideas. Our Visual Designers and User Experience specialists coordinated the delivery and made sure it fulfils our vision.
We had a couple of key points that guided our efforts:
- We wanted to preserve our branding and style rules. All the faces on our photos are of people working at Objectivity.
- The tile-based design reflects our digital transformation philosophy. New and amazing things emerge out of asymmetric parts skilfully put together.
- The website is responsive. We have designed and tested for resolutions common for desktop, tablet, and mobile.
The website will be modified iteratively. It will not only change as our value propositions evolve, but also due to User Experience tests that we will be running.
So, make sure to stay in touch because we have a lot more to offer!