Introducing new structure of Guilds and Tribes

Rapid growth can also pose challenges - an organisation can lose its values when a radical shift is needed.

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Written by Objectivity
New structure

How to keep our culture when growing rapidly?

This is a question we’ve been asking ourselves for a long time. After Dan North’s visit and some long discussions, which has resulted in a new structure called Guilds and Tribes, we think we have found the answer.

In short, Guilds are our teams of specialists while Tribes are our clients. This new structure helps us keep close collaboration and communication, knowledge sharing, and quick decision making when faced with rapid growth.

Want to know more about how we work in Guilds and Tribes? Or maybe you’re interested in how the change process began? Read My Perspective by Peter Brookes-Smith, our Group Managing Director. It’s an internal series of articles written by our staff to keep our people informed.

You can see our new company structure below.

How to keep our culture when growing rapidly?