When: Throughout November 2015
Where: In Objectivity… and all over the world!
Mo money, mo problems? Mo time, mo happiness? Mo facial hair, mo men’s health?
For the second year running we took part in the Movember challenge, a global action which encourages men to grow a ‘tache for one month in order to raise awareness about men’s health issues and promote year-round diligence. Unfortunately, men are far less aware of health issues than women and are less likely to visit doctors, meaning that large numbers of males die from conditions that could have been avoided with earlier diagnosis and treatment. Growing a mustache may seem like a rather leftfield way to tackle this problem but the foundation has raised £402 million since 2003 and has funded over 1000 projects focusing on prostate cancer, testicular cancer, poor mental health, and physical inactivity. These initiatives are helping men live healthier, happier, and longer lives.
The organisation was set up in Australia in 2004 in response to the country’s high numbers of male cancer deaths. The idea was to get men to grow unfashionable taches (this was the pre-hipster period, remember, when facial hair was less common) which would make friends ask questions and get people talking about cancer. It was a great way to bring together a little fun and a serious. And it has worked. That is why you see sportsmen and celebrities proudly sharing Instagram pictures of their handlebars and Dali-esque whiskers for the month. Cricket great David Warner liked his so much that he has kept it ever since – and it has certainly made him a better player!
We take part in Movember because we love having fun in the workplace and we are always keen to promote a good cause whenever we can. The challenge to our guys was simple: Start the month clean shaven and then cultivate a mustache for 30 days. And for every one of our men that signed up, the company donated £20 to the Movember fund.
How did we do this year? Well, let’s just say were bristling with success. 70 guys signed up to help us promote the cause and it was revealing how many were asked about their mustaches and were able to share their new knowledge of men’s health issues over the course of the month with friends and family. That was the serious side but we had a lot of fun with it too. At the end of the month we organised a competition to judge and reward the most beautiful facial hair from among our participants. It was all good, clean, healthy fun.
We are proud of how willing our people are to engage in this like this, which are bigger than themselves. They brought enthusiasm and a great amount of humour to the challenge and, who knows, maybe they even had conversations along the way that prompted other men to take their own health seriously and were able to make a big difference? Gentlemen, we salute you! And we will be looking forward to the third edition of MObjectivity in November 2016.