Peter has a real passion for helping businesses improve their profitability - by selling more, cutting costs and increasing margins. Previously, when Peter was at Volkswagen, he conceived, initiated and managed their hugely successful Vehicle National Stock programme, helping to wipe up to L200m worth of debt from the UK importer’s balance sheet.
At Objectivity Peter is responsible for the long-term strategy of the company and brings a wide range of business experience to the role – including consulting, IT, business development, sales, regional management and logistics. Peter has masterminded third-party acquisitions, researched and piloted new processes across numerous businesses, and prides himself on being able to get the very best out of others.
And in his spare time? Well, with five children between the ages of six and eighteen, Peter doesn’t really have much of that. But any me-time he can spare is channelled into his garden, his beloved collection of ride-on lawn mowers (he has three!), and his lifelong passion with the theatre.