Objectivity

Objectivity achieves Gold Certification in Business Intelligence from Microsoft Corporation in the United Kingdom

Objectivity announced today it has achieved Gold Competency status from Microsoft® in Business Intelligence. To earn this, Objectivity had to meet rigorous standards for the Business Intelligence competency, including revenue, service, support and customer satisfaction requirements set by Microsoft.

Sales and Marketing Director for Objectivity, Steve McNulty adds: “Being a Gold Competency partner demonstrates our ethos of meeting high quality standards. We are committed to working on new and emerging technologies and are thrilled to have met Microsoft’s new stringent criteria.”

“Partners with Gold status in competencies represent organisations (and associated individuals) that have demonstrated the highest, most consistent capability and commitment within a targeted business solution area. Gold competencies reward this deep expertise and high commitment with benefits including tailored, competency-specific benefits based on solutions offered, and core benefits such as training, channel incentives etc. In addition, Gold competencies entitle the partner to a Microsoft named contact who will support the creation of a business plan to serve customer demand and help with sales efforts.

We are committed to supporting our Gold level partners by enabling them with the right set of tools, training and information that will help them delight our customers through leading edge Microsoft based solutions and services offerings that address the customer’s technology requirements”, said Janet Gibbons, Director of Partner, Strategy and Programmes, Microsoft UK. “With a Gold competency in Business Intelligence, Objectivity has made an investment in developing their capability to deliver an integrated and customised technology solution to support today’s customer demand.”

The Microsoft Partner Network is committed to serving the needs of Microsoft partners and helping over 160 million mutual customers worldwide realise their potential. By acquiring the Gold level in Business Intelligence competency, Objectivity has demonstrated its ability to meet stringent technology and customer satisfaction requirements set forth by Microsoft in order to provide best in class Microsoft based solutions to our customers.

As a Microsoft Gold Competency Partner in Business Intelligence, Objectivity has met the requirements for attaining the broadest range of expertise across multiple technologies aligned to the competency. Microsoft Gold level status provides Objectivity access to comprehensive marketing, sales, technical, and support services benefits that will enable us to serve the technology needs of joint prospective customers.

A software company in Coventry, originally set up in its founder’s bedroom, is celebrating 20 years of creating bespoke IT systems for national brands including Cadbury’s and IPC Media.

Objectivity has grown from humble beginnings in Rob Helle’s home in Solihull to today employing 70 people across two offices in Coventry and Poland.

As a Microsoft Gold certified partner and an authorised Java centre, Objectivity is one of the few companies in the UK to work across both Java and Microsoft platforms. Past accolades include the Deloitte & Touche‘ top 50 fastest growing Technology companies in Midlands’. More recently, it has been awarded Gold Certification from Microsoft® in Business Intelligence.

Objectivity ensures large scale IT systems run smoothly and clients include Jessops, the largest photographic retailer in the UK. Objectivity worked with Jessops to design chip and Pin software to prevent credit card fraud – validating three million transactions in the first year alone.

The company set up its Polish office in 2004 to offer a ‘near-shore’ outsourcing service – with a team of experienced, highly qualified software specialists in Poland. The senior management team along with the Sales & Marketing function are all based in the UK.

Objectivity’s Sales and Marketing Director, Steve McNulty adds: “I’m delighted to be celebrating Objectivity’s 20th anniversary. Because our business model includes our near shore service, we’ve been able to remain competitive and attract high profile brands.

Despite the difficult economic climate, our turnover has continued to grow steadily to £2.8m. This has been achieved year on year by building upon our expertise in the Retail, Logistics and Pharmaceutical sectors and continuing to grow our IT outsourcing services.”

Software specialists Objectivity recently held a joint conference with Microsoft to help companies manage complex IT projects and improve project success rates.

Hosted in Wroclaw, Poland, the conference was attended by over 50 senior IT staff including IT Directors and Heads of Department from local and International companies.

Keynote speeches were heard from Objectivity and Microsoft’s senior executives on developing software in the Cloud/Azure and IT project management best practice.

Steve McNulty, Sales and Marketing Director for Objectivity adds; “The conference was successful as delegates heard views on why so many IT projects fail and how this can be prevented. Companies left with an understanding of the best practices for delivering complex IT project on time and within budget.”

The UK IT Industry Awards, run by BCS, The Chartered Institute for IT, and Computing magazine provide a platform for the entire profession to celebrate best practice, innovation and excellence.

The Awards featured the first Digital Inclusion Achievement Award, supported by Race Online 2012, which was won by Finerday.com, Mobilelite, an innovative winning entry built entirely on a platform designed and developed by Objectivity.

Offering an easy to use free, secure, accessible communications platform for people of all ages to share messages, photos, memories, weblinks and more. It works across all hardware, including the set top box and was designed to appeal to all generations, bridging the intergenerational digital divide. The platform also delivers valuable personalised care and e-services.

In total, the Awards feature 25 categories which cover: project, organisation, technology and individual excellence.

The categories are open to organisations and individuals involved in IT across the public, not for profit and commercial sectors.

David Clarke, Chief Executive Officer of BCS, The Chartered Institute for IT, said: “This has been another exceptional year for the Awards, with winners drawn from a wide range of industries, once again highlighting that IT is truly embedded in our society and brings tremendous benefits to all aspects of life from industry, healthcare through to entertainment and security. As the Chartered Institute for IT, we offer our congratulations to all those who took part and in particular, the medallists and winners. To qualify as a finalist is terrific; to win is an absolutely fantastic achievement in these highly contested Awards.”

See THE UK IT INDUSTRY AWARDS 2010 for more info.