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Marta Kacprzak
We speak our mind and we listen to each other. Open communication, sharing information and mutual feedback give us the strength to develop.Marta Kacprzak
Communication Guild Master/Head of Communication
Great work supported by great people.

A world striving for sustainable excellence

What is it? Objectivity becomes an EFQM member

And what is that? It’s a pretty big deal. Read on….

In our offices, we strongly promote the idea of knowledge sharing. If one of our employees finds a new and better way to do something and keeps it to themselves, it would drive us pretty crazy! Luckily, we don’t have that problem; good news tends to travel fast.




But we got to thinking “What would it be like if we could share with everyone?” And when we say “everyone”, we are not just talking about colleagues and friends; we wanted to know if we could share with competitors, clients, other industries and organisations. We wanted to know if we could be inspired by the best practices from everywhere, to continuously improve and expand our processes and our network.

That is why we sought out EFQM.

We wanted to be part of this not-for-profit organisation, with 30,000 member companies like Bosch and BMW, where we could learn from the experience of others and also pass on a little of our own know-how.

What this means for Objectivity is that we are tapping into the future. As EFQM says, the economy is becoming ever more connected; and we share their vision of a world in which European organisations work together. Whenever someone sits at a desk and has a flash of inspiration about how things can be done better – whether it is one of our employees or in our competitor’s office on the other side of the continent – we want to hear about it. And now, as part of EFQM, we are going to hear about it.